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Business Analytics: Applications to Consumer Marketing 1st edition

Business Analytics: Applications to Consumer Marketing 1st edition
-15 %
Author :  Sandhya Kuruganti , Hindol Basu  
Language : English  
Binding : Hardcover (744 Pages) 
Publisher :  Mcgraw Hill Education
Genre :  Business & Management
ISBN :  9789351341598, 9351341593
Edition :  1st Edition,(2015)
More :- Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.

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